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Five Sensory Experience
STARLUX delivers a premium “Five-Sense” experience, blending physical and digital elements to create a luxurious journey. This unique approach elevates air travel, enhancing brand quality and distinguishing STARLUX in the aviation industry.
Auditory
Jazz maestro Peter White composes custom boarding and landing music. High-quality headphones in all classes ensure an exceptional auditory experience.
Olfactory
P.SEVEN, a renowned Taiwanese tea-perfume brand, creates unique scents for STARLUX’s aircraft. Inspired by “Home in the air,” these woody fragrances evoke freshness and tranquility.
Gustatory
STARLUX partners with acclaimed Taiwanese brands, including Gyenhutong, Yu Chocolatier, Taïrroir, NINAO Gelato, Mr. Honey, Weightstone, KALON Tea, Bar Home, and St.1 Cafe / Work Room, enhancing its local and premium offerings.
Tactile
BMW Designworks crafted premium cabin seats, while carefully chosen amenities ensure a fresh, comfortable “home in the sky” experience across all flights.
Visual
Earth-toned livery and cabins embody “Comfort as Home” philosophy. Dynamic ambient lighting enhances coziness throughout flight phases. Stylish, functional uniforms break from traditional airline conservatism, offering a unique passenger experience.