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Taiwan Brands International Promotion
“Warmth of Taiwan”: Showcasing Taiwan’s Diverse Facets to the World
To allow global travelers to experience Taiwan’s unique charm, STARLUX Airlines has specially curated the “Warmth of Taiwan” online promotion in 2025. Centering on the core concept of “experiencing multiple facets in one day”, we launched three brand videos of “Culture,” “Nature,” and “City” that were filmed from an international perspective. These videos were released simultaneously across 10 countries and regions worldwide, including Japan, the United States, and Singapore. To complement the launch, an interactive website was introduced, allowing overseas travelers to embark on an immersive journey through Taiwan’s diverse landscapes from mountains and coastlines to urban and rural locales, and to receive a personalized travel recommendation video.
Baishatun Co-Branded Cultural Promotion
Continuing the support for Taiwan’s unique religious culture, in 2025, STARLUX not only launched co-branded products during the Baishatun Mazu pilgrimage but also translated support into actual action. The total investment in this event amounted to approximately TWD 5 million; from the development of co-branded products to on-site charitable services, every aspect was designed to convey our warmth and support.
During the ten-day pilgrimage, we donated 3,000 boxes of bottled water, fans and wet wipes to ease the physical load on pilgrims. Additionally, two “Get on the Bus if You are Tired” charity shuttle buses were provided to accompany the procession, in order to serve more than 6,000 devotees and provide immediate support for this arduous spiritual journey.
Supporting local arts and culture and promote international film and television exchange
STARLUX continues to support the development of Taiwan’s film and television industry, as we believe cinema is a powerful medium for conveying Taiwan’s stories with the world. The Taipei Film Festival is a major annual event in Taiwan’s film industry, dedicated to discovering potential new talent and showcasing diverse visual aesthetics. By bringing together outstanding works from home and abroad, the festival not only attracts fans but also serves as a premier stage for Chinese-language cinema to shine. This year, STARLUX offered flight tickets valued at over TWD1.4 million to support international actors, directors, and jurors participating in the Taipei Film Festival. Through such support, we aim to contribute to the efforts of discovering potential talents and showcasing diverse cinematic aesthetics in Taiwanese film, facilitating the nation’s creative energy continues to shine on the international stage.
Promoting international cultural dialogue to enrich local artistic perspectives
STARLUX supported the “Fall for Great Souls” series at the National Taichung Theater, sponsoring the performance of internationally renowned director Apichatpong Weerasethakul’s “A Conversation with the Sun”. STARLUX provided air tickets valued at nearly TWD600 thousand to assist the performing arts group’s travel from Thailand to Taiwan, in order to promote this significant cultural exchange. By supporting the local staging of premier international arts events, we aim to continue to broaden the cultural horizons of audiences in Taiwan.
Supporting local cultural and creative industries to showcase Taiwan’s creative energy internationally
STARLUX is fully committed to supporting Taiwan’s cultural and creative industries. We firmly believe that the abundant creative energy of this land represents Taiwan’s most distinguished soft power and strength. In 2025, we were honored to be invited to sponsor the “Creative Expo Taiwan”, the largest cultural and creative industry event in Taiwan, providing gifts valued at TWD500 thousand for the event. Through such action in practice, we aim to support Taiwanese creators, raise public awareness of local cultural and creative development, and to help Taiwan’s design and creative brands thrive on the global stage.
Supporting Diverse Arts and Culture to Champion Taiwan’s Cultural Strength
In the field of music, to support the development of Mandopop and expand its international influence, STARLUX has invested more than TWD10 million in the Hito Music Awards, a benchmark annual event for the Mandopop industry. By supporting this iconic platform, which showcases professional production quality, we look forward to create more opportunities for Taiwan’s outstanding musical talent and allow the influence of contemporary culture to continue to spread.
STARLUX is honored to sponsor the “F:F:F” music and cultural exchange event organized by the “General Association of Chinese Culture” in Finland in November 2025, contributing TWD5 million to support this significant cultural event. Through such sponsorship, we aim to promote Taiwanese music in Europe and to promote deeper exchanges between Taiwan and Finland, thereby further expanding Taiwan’s cultural soft power on the international stage.
International Sports Events
2025 GARMIN Run Asia Series
STARLUX once again served as the official airline partner for the 2025 GARMIN RUN Asia Series, fully supporting runners in their “From Zero to Hero” journey to challenge their limits and achieve greatness! This year’s collaboration not only continued but also expanded support for runners. Participants who registered for overseas races received a 5% discount code for STARLUX flight tickets, leveraging the comfortable STARLUX flight experience as a pre-race “energy station” to help participants fly to Indonesia, Singapore, Thailand, Vietnam, Malaysia, Hong Kong, the Philippines, and Japan to take on running challenges across various countries.
To encourage member participation, we have launched exclusive rewards specifically for COSMILE members, offering a chance to win a lucky draw. One lucky winner can receive seven round-trip tickets from Taipei to all overseas race cities, along with a rare opportunity to travel with a YouTuber with million subscribers.
STARLUX aims to leverage its extensive Asian network to provide runners from around the world with comfortable and convenient travel experiences as they pursue personal challenges. By encouraging broader participation in this event, we demonstrate our commitment to supporting international sporting competitions.
Sponsoring Taiwanese tennis player Tsai, Ping-Huan in international competition
In 2025, STARLUX Airlines will continue to sponsor international airfare for Taiwanese tennis player Tsai, Ping-Huan, the son of former Taiwanese tennis star Tsai, Chia-Yen. Tsai has delivered outstanding performances on the domestic circuit and is considered a highly promising talent. Through airfare sponsorship, STARLUX supports the growth and development of Taiwanese tennis players. To express their gratitude, Tsai has sewn the STARLUX brand logo on the left chest of their jerseys and cooperate with STARLUX’ corporate image advertising shoots or interview requests. This sponsorship will allow more people who love tennis and follow the development of young Taiwanese tennis players see STARLUX commitment and support for the advancement of sports.
Support Taiwanese Golf Players and Tournament Development
In 2025, STARLUX Airlines will continue to actively support Taiwanese golfer Kevin Yu in international competitions by providing business class airfare for a total of eight tournaments (with a total value of approximately TWD2.96 million), helping him to demonstrate the strength and dreams of Taiwanese athletes on the global stage.
Industry-Academia Collaboration
STARLUX × National Kaohsiung University of Hospitality and Tourism
Since its establishment, STARLUX has maintained close cooperation with National Kaohsiung University of Hospitality and Tourism. In addition to signing a Memorandum of Understanding (MOU) for industry-academia collaboration, STARLUX has also established a specialized classroom designed and planned by STARLUX at the university. Through scenario-based teaching, students can experience the actual operations of the aviation industry within the campus, strengthening the connection between academic learning and practical experience.
STARLUX also implements internship programs that provide students with immersive workplace experiences. Through professional training and internship activities, students are able to gain hands-on experience, gain a deeper understanding of various aviation roles, and explore future career paths. These programs also provide the Company with a channel for talent cultivation and establish a stable talent pipeline.
In 2025, STARLUX collaborated with seven universities across Taiwan to promote internship programs, providing 35 students with internship opportunities in aircraft maintenance, operations, and administrative positions. Through a high-quality internship environment, STARLUX supports young students in transitioning smoothly into the workplace and cultivates future key talents for the aviation industry.
Campus Seminars
With the philosophy of “practicing education and creating the future together,” STARLUX actively invests in campus talent exchange activities to promote industry-academia collaboration and strengthen talent cultivation. Through campus seminars, the Company shares information with students regarding operational strategies, business philosophy, organizational culture, career development directions, and job responsibilities, helping students gain a deeper understanding of industry trends and corporate development while narrowing the gap between companies and campuses.
In 2025, STARLUX visited seven universities to conduct campus exchange activities and engaged in interactive discussions with 533 students. By providing opportunities for students to communicate with industry professionals, the Company helps students explore and plan their career paths while expanding their professional networks.
These campus exchange activities also enhance the Company’s brand image and employer attractiveness, help identify outstanding talents, and deepen cooperation with higher education institutions, laying a solid foundation for future talent cultivation and aviation industry development.
Community Welfare
The Estée Lauder Companies’ Breast Cancer Campaign
STARLUX has partnered with The Estée Lauder Companies for the fourth consecutive year to promote the Pink Ribbon Breast Cancer Awareness campaign. This year, STARLUX collaborated with Taoyuan International Airport Corporation to extend its charitable initiatives to the Terminal 2 baggage claim area. A special surprise flash mob event was organized, where large pink ribbons were tied to the luggage of arriving passengers and exclusive gifts were presented, inviting travelers to experience the warming power of the pink ribbon campaign together. In addition, STARLUX flight attendants and airport ground staff also wore pink ribbons in October to continue raising public awareness of breast cancer prevention and to build positive energy for health protection.
STARLUX Airlines × SPALDING Co-branded Charity Merchandise
STARLUX Airlines partnered with SPALDING, a globally renowned basketball brand, to combine social concern with a passion for sports in a joint effort to support World Vision Taiwan’s “Hoops and Dreams Project”. Embodying the concept of passing the torch through a “father-son game,” we have meticulously crafted the “STARLUX × SPALDING Charity Basketball Set.” The design reflects the STARLUX brand aesthetic, and all proceeds gained from the event, after deduction of costs, were donated to the project, in order to help children with limited resources shoot for a hopeful future. Up to the present day, this charitable collaboration has sold 255 sets and donated TWD339,150. Every purchase contributes effort to assist children to pursue their dreams, with the goal of transforming their lives through basketball.
STARLUX Airlines x WINGS OF PRIDE
In 2025, STARLUX launched the “WINGS OF PRIDE” initiative, rallying employees to join the Taiwan Pride Parade, the largest of its kind in Asia, for the first time. With an investment of approximately TWD20,000, approximately 65 STARLUX employees enthusiastically participated, coming together to celebrate this event dedicated to transcending labels and respecting differences. In addition to response via social media, we have taken concrete actions to provide the community with warm and steadfast support, thereby demonstrating our deep commitment to diversity and inclusion.
Sustainability Engagement
Co-organizing Taoyuan City Govermerment Tree Planting Activity
STARLUX Airlines co-organized the “2025 Taoyuan City Tree Planting Festival” with the Taoyuan City Government. The event was held on March 8, 2025, at Xinghe Special Zone Riverside Park. In addition to setting up a STARLUX dedicated booth, we engaged with the public through interactive activities, including quizzes and photo opportunities with message boards. A total of 77 employees and their family members participated in the tree planting activity, planting seedlings together and contributing to environmental sustainability.
Organizing Zhuwei Beach Cleanup Activity
The STARLUX Employee Welfare Committee and labor union jointly organized the “2025 Beach Cleanup Activity.” The event was held on May 17, 2025, at Zhuwei Fishing Harbor, bringing together 97 employees and their family members to participate in marine conservation efforts and contribute to environmental sustainability.